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Our Story

Pregnancy and early motherhood is a very special and exciting time in our lives. It is also a busy time, and a time when everything is changing (including our skin).

At Belli, our mission is to provide skincare that is luxurious, effective, and safe. We hope you can expect beautiful skin and enjoy peace of mind with Belli.

While expecting their first child, the founders of Belli became very discouraged trying to find safe and effective skincare. This prompted the husband and wife team to marry their expertise, Medical Doctor and Beauty Expert, and develop the trifecta of maternity skincare – ingredient safety, effective solutions with scientifically researched ingredients, and luxurious formulations with aromatherapy to provide a spa-like experience.

Since Belli was born in 2002, Belli has earned the respect and recommendations of OB/GYNs and Dermatologists, and most importantly the trust of moms like you.

Ingredient Safety

Belli is Picky for a Purpose to give you peace of mind. Every Belli product is allergy tested, free of paraben preservatives, phthalates, and artificial dyes or fragrances, and made in the USA. Our founders carefully reviewed published medical studies avoid ingredients with known links to birth defects or miscarriage or that could be harmful if passed through breast milk. Learn more.

Effective Solutions

The ingredients in Belli are selected based upon an extensive review of published medical studies. For stretchmarks, Belli uses scientifically researched ingredients. Belli Elasticity Belly Oil features Gotu Kola and Vitamin E which help prepare the skin for stretching. Belli Stretchmark Minimizing Cream uses regestril, scientifically reported to reduce the appearance of stretchmark depth,* and darutoside, scientifically reported to reduce the appearance of stretchmark length.*  Learn more.

*Data on File

Luxurious Formulations

In addition to beautiful formulations, Belli uses essential oils to pamper you and provide healing aromatherapy. Discover essential oil of lemon in Belli All Day Moisture Body Lotion to uplift, essential oil of lavender in Belli Elasticity Belly Oil and Belli Pure and Pampered Body Wash to calm the senses, and essential oil of peppermint in Fresh Start Pre-Treatment Scrub to energize and soothe. Learn more.


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